Custom Bike Build FAQ — London | BikeClinique
Custom Bike Builds in London — Expert Answers
We build more custom bikes in South West London than anyone. Here are the answers to the questions we hear most from riders considering a custom build.
How much does a custom bike build cost in London?
A complete custom bike at Bike Clinique starts from £4,000, including frame, groupset, wheels and the build. The final price depends on the parts you choose. We spec every build around the rider's budget, goals, and geometry requirements.
How long does a custom bike build take?
From order to ready-to-ride typically 4–10 weeks. The frame choice, groupset availability, and wheel build time are the main variables. We give you a clear timeline before you commit and update you at every stage.
What is the process for a custom bike build at BikeClinique?
Step 1: Consultation — we discuss your riding, goals, budget, and preferred fit. Step 2: We spec the frame, groupset, and components. Step 3: You approve the quote. Step 4: We order everything and build. Step 5: Full quality check, fit verification, and road test. Step 6: Handover.
Can you build a bike around a frame I already own?
Yes. If you have a frame already, we can spec and build the complete bike around it. We'll check the frame's bottom bracket standard, seatpost diameter, headset type, and brake mount to make sure everything is compatible before you spend a penny.
What brands of frame do you work with?
We work with all major frame brands — Specialized, Trek, Canyon, Bianchi, Merida, Giant, and premium brands including Colnago, Pinarello, Wilier, and Look. We also build with custom steel and titanium frames from specialist builders.
Is a custom bike worth the extra cost over a complete bike?
Yes — for the right rider. A custom bike is worth it if you want a frame sized and geometry'd specifically for your body and riding position, if you're building toward a specific purpose (racing, endurance, gravel), or if you want components chosen for your goals rather than what came in a box. If you're an occasional rider, a complete bike from a good brand is usually fine.
Do you offer bike fitting with a custom build?
Yes. Every custom build starts with a fit consultation. We measure your geometry, riding position, flexibility, and goals — then choose the right frame size, stem length, handlebar width, and crank length to match. A good fit is what makes a custom bike actually better than an off-the-peg bike.
Can I spread the cost of a custom bike build?
We can discuss payment terms for high-value builds over £3,000. We also work with the Cycle to Work scheme which can cover the full cost of a bike and components through your employer. Ask us about this when you enquire.
What warranty do I get on a custom build?
Manufacturer warranties apply to all component parts (frames, groupsets, wheels). Our build labour is guaranteed for 12 months — if anything we built fails due to our workmanship, we fix it at no charge. This doesn't cover wear items like chains, brake pads, and tyres.
How do I start the process of building a custom bike?
Book a free consultation through our bookings page or call 07951 125843. We'll ask about your riding, your current bike, your budget, and what you want to achieve. From that conversation we can give you a detailed spec and quote with no commitment.
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Groupset fitting (non hydraulic)
Regular price £220.00 GBPRegular priceUnit price perSale price £220.00 GBPSold out -
CUES 2x10 Mechanical Drop Bar Groupset
Regular price £499.00 GBPRegular priceUnit price perSale price £499.00 GBPSold out -
Groupset fitting(road/gravel hydraulics)
Regular price £350.00 GBPRegular priceUnit price perSale price £350.00 GBP -
Sold outShimano 105 Di2 R7170 2x12 Groupset
Regular price £999.00 GBPRegular priceUnit price perSale price £999.00 GBPSold out -
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Tiagra 4700 Double Groupset
Regular price £435.00 GBPRegular priceUnit price perSale price £435.00 GBPSold out -
SRAM RED AXS Road Bike Groupset 2x12 – Fitted by Bike Clinique
Regular price £4,200.00 GBPRegular priceUnit price perSale price £4,200.00 GBP -
SRAM GX Eagle Transmission MTB Groupset | 55 mm Chainline, 174 mm Q-Factor – Fitted by Bike Clinique
Regular price £1,180.00 GBPRegular priceUnit price perSale price £1,180.00 GBPSold out -
SRAM GX Eagle AXS DUB MTB Groupset 1x12 | 52T – Fitted by Bike Clinique
Regular price £1,399.00 GBPRegular priceUnit price perSale price £1,399.00 GBPSold out -
Shimano CUES Premium MTB 1x10 Groupset with bottom bracket
Regular price £275.00 GBPRegular priceUnit price perSale price £275.00 GBPSold out -
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Shimano 105 R7000 11-Speed Groupset
Regular price £460.00 GBPRegular priceUnit price perSale price £460.00 GBPSold out -
GRX RX610 1 x 12 Close Ratio Groupset
Regular price £609.00 GBPRegular priceUnit price perSale price £609.00 GBPSold out -
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CUES MTB 1x9 Drivetrain
Regular price £154.00 GBPRegular priceUnit price perSale price £154.00 GBPSold out
Pay with Cycle to Work
We accept Cyclescheme, Gogeta and Green Commute Initiative.
A custom build is supplied as one complete bike, so it can go on Cycle to Work with all three providers. Your employer sets the spending limit. GCI has no £1,000 scheme limit; with Cyclescheme and Gogeta, some employers allow more than £1,000 and some don't. Check yours before we quote.
- Ask us for a written quote showing the exact items and price.
- Apply through your employer's provider (Cyclescheme, Gogeta or GCI) using our quote. Your employer approves it.
- Collect from our workshop at Unit 1, The Swan Centre, Rosemary Road, London SW17 0AR. Bring your certificate or voucher code.
Savings depend on your tax band and your employer's scheme. Cyclescheme and Gogeta say you can save up to 47%; GCI says 28% to 47%. We quote the exact total, because Cyclescheme doesn't allow topping up a certificate with your own money. The bike must be for you, not a child. Cyclescheme and GCI exclude cameras and GPS bike computers.